No. 7 Pinotage 2022
STORY
No ordinary story & no ordinary Pinotage.
“Blind belief in authority is the enemy of truth.” – Albert Einstein.
Our journey honors the original Cape Rebels, whose grit and luck paved the way for legends. In 1925, crossing Pinot Noir with Cinsaut created a bold new cultivar: Pinotage. Though its future was uncertain, visionary winemakers transformed Pinotage into South Africa’s iconic gem. Against all odds, they secured its place on the world stage.
This tale of Pinotage’s rise mirrors Orpheus & the Raven’s spirit of exploration, innovation, and defiance.
Lucky No7 was our daring gamble. Symbolizing the original seven vineyards, this was our all-or-nothing wager to take a bold stand against conformity.
The label brings this to life: Orpheus, gripping a Pinotage vine in one hand and an hourglass in the other, charges through swirling forces. Beside him, a skeletal figure nods to the past, while the Raven kneels, envisioning a bright future, urging the rebels never to surrender.
Colour – Muscle car orange
Muscle car orange projects a hue of power, symbolizing not only the influential and unique cultivar we cherish but also the steadfast commitment to standing up for one’s beliefs against all odds. A token of freedom.
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Title: Seven Nation Army
Artist: The White Stripes
Album: Elephant (2003)
The original no.7 Pinotage originated from seven different vineyard sites- a tongue-in-cheek reference to the seven nations that make up Jack White’s army! The label artwork, which denotes Pinotage battle to ascend the world wine stage, finds its echo in the band’s struggle with the choirs of hecklers deriding their success